the new MTV - 60 second version

I read somewhere that iPod commercials are the new MTV (Breaking new bands, jump starting cd sales and downloads, etc..) whoa...interesting that in some 25 odd years, we've replaced an entire network with 60 second tv spots.  that said, I do find the Apple ads a bit more appealing than Kurt Loder.
A few of my favorites:
Yael Naim - New Soul
Feist - 1234
Wolf Mother - Love Train   

A wiki list of the commercials with artist and song here (thanks  to this  Digg post )